The Society for the Promotion of Japanese Animation (SPJA) is a organization that works to promote Japanese Culture and the arts that are related to Japanese Animation. The SPJA has various ongoing projects that work to achieve this goal. These events are fueled by the dedication and support of a small workforce and over 1,500 impassioned volunteers. The SPJA owns properties such as: Anime Conji - San Diego's premier Japanese culture event, Anime Expo - the largest anime convention in North America, and Project Anime a business-to-business event dedicated to connecting - conventions, distribution companies, vendors, and each other for the purpose of “adding fuel to the fandom.”
The Society for the Promotion of Japanese Animation is a 501(c)(6) registered non-profit mutual benefit trade organization.
The SPJA is the parent organization for Anime Expo (AX), was started in 1992 in San Jose, California. A direct descendant of AnimeCon in 1991, SPJA and AX were formed by members of Cal-Animage Alpha, the anime club of the University of California at Berkeley. AX moved to the Los Angeles area in 1994. Since then, the SPJA has held AX in Anaheim, Long Beach, and most recently downtown Los Angeles. SPJA has also hosted Anime Expo New York, which took place in 2002, and partnered to host Anime Expo Tokyo in 2004.
In June 2012, the SPJA adopted Anime Conji, the anime convention of San Diego. 2013 marked the first Anime Conji to be hosted by the SPJA.
In July 2012, the SPJA launched Project Anime North America, as a yearly multi-day conference designed to connect promoters of Japanese Culture events & Pop Culture conventions (and fan conventions that feature anime) with distribution companies, vendors, and each other for the purpose of “adding fuel to the fandom.”.
In March 2013, the SPJA launched Project Anime Japan, as a yearly multi-day conference designed to connect promoters of Japanese Culture Events and Japanese content creators. In 2012 the event was held in conjunction with Tokyo International Anime Fair & Studio Hard Deluxe. In 2015, Project Anime will be held in cooperation with Anime Japan.
In December 2014, the SPJA announced Project Anime Atlanta, as a yearly multi-day conference designed to connect promoters of Japanese Culture Events and Japanese content creators. This event is held in conjunction with Momocon.
The Society for the Promotion of Japanese Animation (SPJA) is a non-profit organization with a mission to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans.Our primary objectives and purposes are: